Martial Arts Nation

Beyond the Mat

Case Study



Every detail of Martial Arts Nation branding is important and should be valued as pieces of trustful, knowledge and strength.

Master Liborio was a high-performance athlete and is one of the best coaches in one of the most popular and toughest sports in the world (MMA). Still, Liborio is an outstanding BJJ instructor for all age kids, a charismatic communicator, and a notable businessman.

All these tools, skills and talents bring Master Liborio to the forefront of every market he pursues. From the hardest to the most sophisticated.

The brand created follows Liborio in these paths and was designed in a flexible, attractive and dynamic way.

Leading people to believe in our ideals.

The slogan of Martial Arts Nation has as main objective to pass virtues and values to the observer. Fix the idea of a committed and respectful company in the unconscious of people, ensuring a greater fixation and memorization of the brand with the public. Often, this means that our slogan will remain in people’s memory even without the need for publicity or advertising in general, leading to a spontaneous disclosure of our brand.

This slogan represents our philosophy, our conduct and our mission as society. It assists the brand and can be used independently and separate from the logo.

Ricardo Liborio.

Brazilian Jiu-Jitsu World Champion and IBJJF Hall of Famer.

Ricardo Libório is widely regarded in Brazilian Jiu-Jitsu (BJJ) as one of the top black belts produced by Grand Master Carlson Gracie, and an icon of the sport. He is the co-founder of AmericanTop Team (ATT) and Brazilian Top Team (BTT), the founder and CEO of Martial Arts Nation and the International Brazilian Jiu-Jitsu Institute (IBJJI), and also a professor of BJJ at the University of Central Florida (UCF).

According to Fight! magazine's most recent "Power 20", which profiles the twenty "most significant power players, movers, shakers, ambassadors, and game-changers in MMA," Libório is currently ranked #13.

He was nominated as "Coach of the Year" for the Fighters Only World Mixed Martial Awards in 2009.