Leonardo Bandeira

Leading people to believe in your ideals







<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127-1024x768.jpg" alt="" class="wp-image-58" srcset="https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127-1024x768.jpg 1024w, https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127-300x225.jpg 300w, https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127-768x576.jpg 768w, https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127-1536x1152.jpg 1536w, https://blog.copa.design/wp-content/uploads/2023/02/IMG_3127.jpg 1890w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>







A logo is not just a scheme of shapes and colors identifying a company. Its function goes a lot further. A logo aims to demonstrate the personality of the company through its design. It is a symbol that, besides the utility of communicating and reinforcing visibility, acts as a distinctive element of the organization, serving as an anchor for all its identification.



The logo represents the company and should be used in all types of communication, being a reference for brand recognition. Every branding detail is essential and should be valued as pieces of trustful, knowledge, and solidness. The idea behind the scenes is to create and obtain credibility and quality in all human senses. From the basics: Sight, Hearing, Smell, Taste, and Touch. To the subtle: Movement, Well-being, Perception, and others.



The human being is a sensorial species, and the visual impulse (most of the time) is the first contact with the surrounding atmosphere. In the case of a company, all the senses are fundamental in building a positive experience.







<h2>The logo must carry the company&#8217;s spirit, philosophy, personality, and essence.</h2>







Logos have life, personality, and spirit. It reflects your values, beliefs, and credibility and inspires the world around you. Therefore, respect for the logo and the brand attributes will contribute to a good message for the people and market. Logos relate to people, and from that experience, a strong connection is established. The feelings of value, trust, and beliefs define conduct, consolidate the relationships and multiply the followers.







<h2>The support of design</h2>







Design must be seen as a fundamental support in communication between the company and people. It must make everyone believe in the brand&#8217;s values and the company&#8217;s philosophy. Design is intended to encourage people. It makes brands an object of desire for consumers and admirers.



A good design project facilitates this understanding. It makes people proud to be part of that community, serving as spontaneous agents in disseminating and propagating the company&#8217;s brand concept. When this confidence is reached, the companies obtain more than clients or new projects. They have earned admirers.



The power of human relationships (and between people and companies) defines our species&#8217; growth, improvement, and evolution. The vision and understanding of this interactivity generate benefits beyond the &#8220;established rules&#8221; as a recipe for success or good business. The logo is one of the main assets of a company. It strengthens an individual&#8217;s awareness of and interest in the company&#8217;s product or service.

What is a Logo

I&#8217;m a builder. My enthusiasm lies in building roads for myself, making the path easier for others.



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<h2>Through curiosity, I became creative. Through creativity, I became an observer.</h2>







Naturally, I went looking for content that went beyond the traditional teachings learned at the University of Design or in the experiences lived over twenty-five years of career as Art Director and Creative Director. The creative process is individual, as well as our human development (quality and choices of life) and technical development (increase in capacities professionals). That&#8217;s why we must respect the pace of individual development.



Design is a vast world where we see it unfolding in all fields of society. He is at the center of a large company&#8217;s commercial success or his city&#8217;s urban solution. Design is on supermarket shelves in cooking, fashion, technology, photography, art, science, music, and sports. Understanding this mechanism&#8217;s history, culture, and functioning facilitates the absorption of the best practices of the international market in reality, adapted to our needs.







<h2>However, being efficient in creation does not guarantee effectiveness in results.</h2>







As professionals in a market so broad and, at the same time, so fragile, we must expand our capacity for expression and be able to build engaging narratives that add quality to our work. In other words: 



JUSTIFY THE INVESTMENTS (PRICE X VALUE) OFTEN UNDERESTIMATE.



The purpose of this blog, however, is to encourage interest, generate debates, and explore talents and styles, in addition to strengthening the search for general knowledge applied in our daily lives. Here, I present my perspectives and analyses on some subjects that can help your professional growth and cultural expansion.



I based myself on research and theses but always interpreted them from my perspective. In these articles, I gathered themes that It is essential in terms of general, historical, philosophical, and technical knowledge, always seeking to add BUSINESS VALUE TO DESIGN.



And remember: The best way to improve skills is to invest in knowledge. Be multidisciplinary. Be multidimensional. Enjoy knowledge wisely. Good reading.

Let me introduce myself.

Any successful relationship must be built and shaped under the principles and foundations of trust and respect. 



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-1024x683.jpg" alt="" class="wp-image-43" srcset="https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-1024x683.jpg 1024w, https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-300x200.jpg 300w, https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-768x512.jpg 768w, https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-1536x1025.jpg 1536w, https://blog.copa.design/wp-content/uploads/2023/02/pexels-fauxels-3184585-Low-2048x1366.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Photo by fauxels: https://www.pexels.com/photo/photo-of-people-leaning-on-wooden-table-3184585/</figcaption></figure>



It is up to those involved to create a healthy environment that encourages empathy between the parties. This scenario becomes fundamental to the outcome of any project, even helping in possible instability or crisis during the stages of understanding, development, and/or approval. This connection must be established right at the first meeting, where the credibility of the designer/creative agency will be evaluated with attention by the client. The creative team must be confident and sharp. Be it in emotions or in technical knowledge about a specific subject.



The first meeting can bring inspiration or frustration to the designers as it can give the client the certainty that he made the correct choice (or not). Anyway, let us continue positively. After reaching that trust, everything becomes more spontaneous and promising. The creative team and clients are partners and co-creators of the project, and both must understand the importance of this cooperative role. There is no magic or immediacy in the creative process. What exists is the ability to correctly interpret an idea and turn it into a graphic representation. And to increase the chances of a good result, communication must be clear, simple, and, often, constant.



<h2>Everything in life is a matter of point of view.</h2>



Ideas are subjective and give scope for different types of interpretation, which can impact the project&#8217;s final result. There are several ways to achieve an excellent visual proposal consistent with the briefing. However, opinions do not always converge, and an attention signal is activated at that moment. A thin and fragile line appears, separating professional arguments (with technical and conceptual properties) from arbitrary insistence.



One of the functions of the good designer is to know how to listen and understand what the client wants. Only then will they be able to offer creative solutions, within the reality of time and budget, for your client. Without false expectations so as not to generate future frustrations. The designer must improve his strategic vision, immersing himself in the client&#8217;s universe to develop a narrative that allows him to present consistent arguments. The client, in turn, must be open to listening to the proposal and the process offered by those who understand the subject. This procedural methodology can only be achieved if, first of all, there are the principles and foundations of trust and respect between the parties.

Let&#8217;s Discuss the Relationship

On June 28, 2022, the presentation of the new&nbsp;Logo for the Holy Year of Jubilee 2025&nbsp;took place in Vatican City, Rome.



A global competition in which 294 projects from 48 different countries participated was attended by distinguished people from the Catholic community and the specialized press.



The first&nbsp;Christian Jubilee&nbsp;in history took place in 1300. The Jubilee is a traditional religious celebration of the Catholic Church and has been celebrated every 25 years since 1450.



<a rel="noreferrer noopener" href="https://copa.design/" target="_blank">Copa Design</a>&nbsp;— an American design agency with Brazilian roots — accepted the challenge to participate in the contest and voluntarily create the “Pilgrims of Hope” Logo, a motto that will be addressed during the&nbsp;Catholic Jubilee year, under the supervision of&nbsp;Archbishop Rino Fisichella, President of the Pontifical Council for the Promotion of the New Evangelization.



The project was under the care of our Creative Director,&nbsp;Leonardo H. Bandeira, who carried out with competence, versatility, and enthusiasm all the stages of building the brand.



Since the first brainstorming meetings began in February 2022, our entire Creative Team agreed that the “SEA SHELL” would be the main symbol of our proposal, given the liturgical and metaphorical importance of this element for pilgrims from all over the world.



The Creative Process, in which Leo was intimately immersed, indicated that we were on the right path.&nbsp;The Symbols&nbsp;fit together creating a fluid Brand containing 12 intrinsic characters that relate harmoniously without graphic interference or visual conflicts.



Yes, 12 symbols in 1.&nbsp;Something unlikely even for the most talented Designers in the Brand market.



<a rel="noreferrer noopener" href="https://copa.design/" target="_blank">Copa</a>&nbsp;had three months to present the proposal which, although it was not approved by the Judging Committee composed of Iconographers, Graphic Designers, Specialists in Art and Brands, Architects, and some Pastors, we are convinced that our proposal was one of the three finalists presented to Pope Francis on June 11, 2022, in a closed meeting.



We say this because we received an email on June 2, 2022, informing us that the Judging Committee had yet to make a final decision on the choice of Logo. Remember that the contest sends emails only for the chosen projects.



Nevertheless, this project allowed us to delve into a world where&nbsp;religion and the mystic travel alongside the history of western culture.&nbsp;And so, we could better understand the relationship&nbsp;moved by the faith of Catholics in their Christian purpose.



Leo&nbsp;always says: “Taste is intimate and styles make Design. So, coherence is the key.”.



The winning proposal follows the traditional graphic style of Catholicism, and our recommendation provided some innovative visual stimuli.



We congratulate&nbsp;Giacomo Trevisani, the Italian Designer responsible for the chosen Logo, and we wish the best of luck for the&nbsp;Jubilee&nbsp;and all the Catholic faithful around the world.







We especially thank our team of experts.



<a href="https://www.copa.design/leo">Leonardo H. Bandeira</a>&nbsp;as Creative Director <a rel="noreferrer noopener" href="https://www.linkedin.com/in/fred-lemos-371b3928/" target="_blank">Frederico Lemos</a>&nbsp;as Project Manager <a href="https://www.copa.design/lucas">Lucas Souza</a>&nbsp;as Art Director <a rel="noreferrer noopener" href="https://www.linkedin.com/in/ilbett/" target="_blank">Luiz Bett</a>&nbsp;as 3D Artist <a rel="noreferrer noopener" href="https://www.linkedin.com/in/felipe-souza-albuquerque-12061594/" target="_blank">Felipe Souza</a>&nbsp;as Graphic Designer



We now invite you to browse our presentation and video with our proposal, storyline, and concept.



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Thank you. Obrigado. Grazie.



<a href="https://www.linkedin.com/in/leo-bandeira-93bb48bb/" target="_blank" rel="noreferrer noopener">Leo Bandeira</a> <a href="https://copa.design/" target="_blank" rel="noreferrer noopener">Copa Creative Director</a>

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