Jess Cruz

Copa was honored to design the fresh and vibrant branding for Canid Roots, a dog food company founded by a devoted dog owner, with a passion for providing healthier and happier lives to our furry companions.



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A Visual Feast: Our team poured their creative energy into designing a visual identity that truly represents the essence of Canid Roots. Vibrant colors and playful illustrations bring life to their packaging, capturing the joy and vitality of our four-legged friends.



Nurturing the Raw Power: Canid Roots is all about embracing the raw power of nature when it comes to our dogs&#8217; diets. Their carefully crafted recipes are made with premium, human-grade ingredients that are raw and unprocessed, just as nature intended.



From Farm to Fido: They go the extra mile to source their ingredients from trusted farmers who prioritize ethical and sustainable practices. Canid Roots is committed to supporting local communities and promoting a healthier planet for future generations. 



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="343" src="https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-1024x343.png" alt="" class="wp-image-223" srcset="https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-1024x343.png 1024w, https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-300x100.png 300w, https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-768x257.png 768w, https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-1536x514.png 1536w, https://blog.copa.design/wp-content/uploads/2023/07/COPA-DESIGN-SILICON-VALLEY-ID-PETSHOP-1-2048x685.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Fuel for Vitality: Their raw dog food is packed with essential nutrients, vitamins, and minerals that support optimal health and well-being. From shinier coats to stronger immune systems, their meals nourish your furry friends from the inside out.



It&#8217;s a Lifestyle: At Canid Roots, they believe that a raw diet is more than just food; it&#8217;s a lifestyle choice that transforms the lives of dogs and their owners. Join their community of passionate pet parents, Faminals, who are dedicated to the well-being of their beloved companions.



Unbox the Joy: Every time you receive a Canid Roots delivery, it&#8217;s like unwrapping a bundle of love and care for your fur baby. The packaging we designed is not only aesthetically pleasing but also designed to keep the food fresh and full of flavor. 



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="529" src="https://blog.copa.design/wp-content/uploads/2023/06/copa-design-copa-design-1-1024x529.png" alt="" class="wp-image-190" srcset="https://blog.copa.design/wp-content/uploads/2023/06/copa-design-copa-design-1-1024x529.png 1024w, https://blog.copa.design/wp-content/uploads/2023/06/copa-design-copa-design-1-300x155.png 300w, https://blog.copa.design/wp-content/uploads/2023/06/copa-design-copa-design-1-768x397.png 768w, https://blog.copa.design/wp-content/uploads/2023/06/copa-design-copa-design-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Discover the Canid Roots difference today! Give your furry friend the gift of a healthier, happier life. Together, let&#8217;s embark on a raw food journey that will make tails wag with delight and bring smiles to every mealtime! See more work on: <a href="https://www.copa.design/work" target="_blank" rel="noreferrer noopener">https://www.copa.design/work</a>

Canid Roots: A New Era of Raw Dog Food!

Leonardo Bandeira

Leading people to believe in your ideals



A logo is not just a scheme of shapes and colors identifying a company. Its function goes a lot further. A logo aims to demonstrate the personality of the company through its design. It is a symbol that, besides the utility of communicating and reinforcing visibility, acts as a distinctive element of the organization, serving as an anchor for all its identification.



The logo represents the company and should be used in all types of communication, being a reference for brand recognition. Every branding detail is essential and should be valued as pieces of trustful, knowledge, and solidness. The idea behind the scenes is to create and obtain credibility and quality in all human senses. From the basics: Sight, Hearing, Smell, Taste, and Touch. To the subtle: Movement, Well-being, Perception, and others.



The human being is a sensorial species, and the visual impulse (most of the time) is the first contact with the surrounding atmosphere. In the case of a company, all the senses are fundamental in building a positive experience.







<h2>The logo must carry the company&#8217;s spirit, philosophy, personality, and essence.</h2>







Logos have life, personality, and spirit. It reflects your values, beliefs, and credibility and inspires the world around you. Therefore, respect for the logo and the brand attributes will contribute to a good message for the people and market. Logos relate to people, and from that experience, a strong connection is established. The feelings of value, trust, and beliefs define conduct, consolidate the relationships and multiply the followers.







<h2>The support of design</h2>







Design must be seen as a fundamental support in communication between the company and people. It must make everyone believe in the brand&#8217;s values and the company&#8217;s philosophy. Design is intended to encourage people. It makes brands an object of desire for consumers and admirers.



A good design project facilitates this understanding. It makes people proud to be part of that community, serving as spontaneous agents in disseminating and propagating the company&#8217;s brand concept. When this confidence is reached, the companies obtain more than clients or new projects. They have earned admirers.



The power of human relationships (and between people and companies) defines our species&#8217; growth, improvement, and evolution. The vision and understanding of this interactivity generate benefits beyond the &#8220;established rules&#8221; as a recipe for success or good business. The logo is one of the main assets of a company. It strengthens an individual&#8217;s awareness of and interest in the company&#8217;s product or service.

What is a Logo

I&#8217;m a builder. My enthusiasm lies in building roads for myself, making the path easier for others.



<h2>Through curiosity, I became creative. Through creativity, I became an observer.</h2>







Naturally, I went looking for content that went beyond the traditional teachings learned at the University of Design or in the experiences lived over twenty-five years of career as Art Director and Creative Director. The creative process is individual, as well as our human development (quality and choices of life) and technical development (increase in capacities professionals). That&#8217;s why we must respect the pace of individual development.



Design is a vast world where we see it unfolding in all fields of society. He is at the center of a large company&#8217;s commercial success or his city&#8217;s urban solution. Design is on supermarket shelves in cooking, fashion, technology, photography, art, science, music, and sports. Understanding this mechanism&#8217;s history, culture, and functioning facilitates the absorption of the best practices of the international market in reality, adapted to our needs.







<h2>However, being efficient in creation does not guarantee effectiveness in results.</h2>







As professionals in a market so broad and, at the same time, so fragile, we must expand our capacity for expression and be able to build engaging narratives that add quality to our work. In other words: 



JUSTIFY THE INVESTMENTS (PRICE X VALUE) OFTEN UNDERESTIMATE.



The purpose of this blog, however, is to encourage interest, generate debates, and explore talents and styles, in addition to strengthening the search for general knowledge applied in our daily lives. Here, I present my perspectives and analyses on some subjects that can help your professional growth and cultural expansion.



I based myself on research and theses but always interpreted them from my perspective. In these articles, I gathered themes that It is essential in terms of general, historical, philosophical, and technical knowledge, always seeking to add BUSINESS VALUE TO DESIGN.



And remember: The best way to improve skills is to invest in knowledge. Be multidisciplinary. Be multidimensional. Enjoy knowledge wisely. Good reading.

Let me introduce myself.

Any successful relationship must be built and shaped under the principles and foundations of trust and respect. 



It is up to those involved to create a healthy environment that encourages empathy between the parties. This scenario becomes fundamental to the outcome of any project, even helping in possible instability or crisis during the stages of understanding, development, and/or approval. This connection must be established right at the first meeting, where the credibility of the designer/creative agency will be evaluated with attention by the client. The creative team must be confident and sharp. Be it in emotions or in technical knowledge about a specific subject.



The first meeting can bring inspiration or frustration to the designers as it can give the client the certainty that he made the correct choice (or not). Anyway, let us continue positively. After reaching that trust, everything becomes more spontaneous and promising. The creative team and clients are partners and co-creators of the project, and both must understand the importance of this cooperative role. There is no magic or immediacy in the creative process. What exists is the ability to correctly interpret an idea and turn it into a graphic representation. And to increase the chances of a good result, communication must be clear, simple, and, often, constant.



<h2>Everything in life is a matter of point of view.</h2>



Ideas are subjective and give scope for different types of interpretation, which can impact the project&#8217;s final result. There are several ways to achieve an excellent visual proposal consistent with the briefing. However, opinions do not always converge, and an attention signal is activated at that moment. A thin and fragile line appears, separating professional arguments (with technical and conceptual properties) from arbitrary insistence.



One of the functions of the good designer is to know how to listen and understand what the client wants. Only then will they be able to offer creative solutions, within the reality of time and budget, for your client. Without false expectations so as not to generate future frustrations. The designer must improve his strategic vision, immersing himself in the client&#8217;s universe to develop a narrative that allows him to present consistent arguments. The client, in turn, must be open to listening to the proposal and the process offered by those who understand the subject. This procedural methodology can only be achieved if, first of all, there are the principles and foundations of trust and respect between the parties.

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